Certificate Programme in Google AdWords Assessment

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The Certificate Programme in Google AdWords Assessment is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This program focuses on Google AdWords, a powerful platform that allows businesses to connect with their target audience online.

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About this course

In today's digital age, the demand for skilled digital marketers is at an all-time high. By completing this course, learners will gain a competitive edge in the job market, with a deep understanding of how to create and manage effective online advertising campaigns. The course covers key topics such as search engine marketing, display advertising, video advertising, and shopping advertising. Learners will also gain hands-on experience with the Google AdWords platform, enabling them to apply their knowledge in real-world scenarios. With a Certificate Programme in Google AdWords Assessment, learners will be well-positioned to advance their careers in digital marketing.

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Course details


Unit 1: Introduction to Google AdWords

Unit 2: Setting up an AdWords Account

Unit 3: Keyword Research and Selection

Unit 4: Creating Effective AdWords Campaigns

Unit 5: Designing Compelling AdWords Ads

Unit 6: Understanding AdWords Bidding Strategies

Unit 7: Tracking and Analyzing AdWords Performance

Unit 8: Optimizing AdWords Campaigns for Better Results

Unit 9: Advanced AdWords Features and Techniques

Unit 10: Google AdWords Assessment and Certification Preparation

Career path

The **Certificate Programme in Google AdWords** is gaining popularity in the UK, with an increasing demand for skilled professionals in **Pay-Per-Click (PPC)** advertising. The following statistics represent the job market trends, salary ranges, and skill demand for roles associated with this certificate program: 1. **PPC Specialist**: With a 60% share in the job market, the need for PPC specialists is high, as more businesses rely on online advertising. The average salary for a PPC specialist in the UK ranges from £24,000 to £40,000 per year. 2. **Digital Marketing Manager**: Holding 30% of the job market, these professionals are responsible for managing and optimizing marketing campaigns, including Google AdWords. They earn an average salary of £30,000 to £60,000 per year. 3. **SEO Specialist**: Making up the remaining 10%, SEO specialists focus on enhancing websites' organic search engine rankings. Their salaries range from £20,000 to £45,000 per year. These roles reflect the growing significance of digital marketing and the importance of Google AdWords expertise in the UK job market.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFICATE PROGRAMME IN GOOGLE ADWORDS ASSESSMENT
is awarded to
Learner Name
who has completed a programme at
StudyFinance | London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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