Certificate Programme in Programmatic Display Advertising Analytics
-- viewing nowThe Certificate Programme in Programmatic Display Advertising Analytics is a comprehensive course designed to meet the skyrocketing industry demand for experts in programmatic advertising. This course equips learners with essential skills to analyze, optimize, and manage programmatic display advertising campaigns for maximum ROI.
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Course details
• Unit 1: Introduction to Programmatic Display Advertising Analytics
• Unit 2: Understanding Display Advertising Ecosystem
• Unit 3: Programmatic Buying and Real-Time Bidding (RTB)
• Unit 4: Data Analysis Tools and Techniques
• Unit 5: Setting Up and Managing Programmatic Display Campaigns
• Unit 6: Tracking and Measuring Programmatic Advertising Performance
• Unit 7: Optimizing Programmatic Display Campaigns
• Unit 8: Audience Targeting and Segmentation in Programmatic Advertising
• Unit 9: Fraud Detection and Brand Safety in Programmatic Advertising
• Unit 10: Future Trends and Developments in Programmatic Display Advertising Analytics
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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