Postgraduate Certificate in Video Ad Cost-Per-Engagement

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The Postgraduate Certificate in Video Ad Cost-Per-Engagement is a comprehensive course designed for digital marketing professionals seeking to enhance their expertise in video advertising. This course highlights the importance of understanding consumer behavior, video advertising metrics, and optimization strategies to maximize campaign performance.

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About this course

With the increasing demand for video content in the digital marketing industry, this course provides learners with essential skills to drive engagement, increase conversions, and reduce ad costs. The course covers topics such as video ad formats, targeting strategies, and analytics, enabling learners to make data-driven decisions for video advertising campaigns. By completing this course, learners will be equipped with the skills and knowledge necessary for career advancement in digital marketing and advertising industries.

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Course details

• Video Ad Cost-Per-Engagement Fundamentals <br> • Understanding Key Metrics in Video Advertising <br> • Cost-Per-Engagement (CPE) vs Cost-Per-Mille (CPM) <br> • Strategies to Optimize Video Ad Cost-Per-Engagement <br> • Implementing and Measuring Engagement Campaigns <br> • Video Advertising Platforms and CPE Models <br> • Targeting and Retargeting for Lower CPE <br> • Creative Best Practices for Video Ads <br> • Analyzing and Reporting Video Ad CPE Performance <br> • Case Studies: Successful Video Ad CPE Campaigns <br>

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Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
POSTGRADUATE CERTIFICATE IN VIDEO AD COST-PER-ENGAGEMENT
is awarded to
Learner Name
who has completed a programme at
StudyFinance | London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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