Professional Certificate in Mobile Customer Journey Mapping for Service Providers
-- viewing nowThe Professional Certificate in Mobile Customer Journey Mapping for Service Providers is a comprehensive course designed to equip learners with the essential skills to understand and optimize mobile customer journeys. This certification program focuses on the importance of mobile customer experience in today's digital age and the growing industry demand for professionals who can design and implement effective mobile customer journey maps.
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Course details
• Mobile Customer Journey Mapping Fundamentals – Understanding the basics of mobile customer journey mapping, its significance in service provision, and how it enhances customer experiences.
• Customer Personas – Creating in-depth customer personas to represent the target audience, their needs, behaviors, and motivations for using mobile services.
• Touchpoint Analysis – Identifying, categorizing, and evaluating various touchpoints in the mobile customer journey, including apps, websites, and customer support interactions.
• Mobile User Experience (UX) Design – Learning the principles of mobile UX design, including user-centered design, accessibility, and mobile-specific design considerations.
• Mobile Analytics for Journey Mapping — Utilizing data analytics tools to gather, analyze, and interpret mobile user behavior data to inform journey mapping.
• Customer Journey Mapping Tools – Exploring various tools and techniques to create, visualize, and share mobile customer journey maps, such as customer journey mapping software and low-tech alternatives.
• Stakeholder Engagement — Engaging cross-functional teams and stakeholders in the customer journey mapping process, from research and ideation to implementation and continuous improvement.
• Iterative Improvement of Mobile Customer Journeys — Implementing a continuous improvement cycle that integrates customer journey mapping with agile development methodologies and rapid prototyping.
• Metrics and KPIs for Customer Journey Mapping — Establishing, tracking, and reporting key performance indicators (KPIs) to evaluate the effectiveness of mobile customer journey mapping initiatives.
• Case Studies of Successful Mobile Customer Journey Mapping — Examining real-world examples and best practices from successful service providers who have utilized mobile customer journey mapping to improve their offerings and enhance customer experiences.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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