Professional Certificate in Google AdWords Metrics
-- viewing nowThe Professional Certificate in Google AdWords Metrics is a comprehensive course that provides learners with the essential skills needed to excel in digital marketing. This program focuses on the measurement and analysis of Google AdWords campaigns, a critical aspect of digital advertising that is in high industry demand.
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Course details
• Unit 1: Introduction to Google AdWords Metrics
• Unit 2: Understanding Keyword Metrics in Google AdWords
• Unit 3: Analyzing AdWords Account Structure and Performance Metrics
• Unit 4: Optimizing AdWords Campaigns using Quality Score Metrics
• Unit 5: Maximizing ROI with Conversion Tracking and Metrics
• Unit 6: Utilizing Click-Through Rate (CTR) and Cost-Per-Click (CPC) Metrics
• Unit 7: Improving Ad Relevance with Search Term Report and Metrics
• Unit 8: Leveraging Geographic and Demographic Metrics in AdWords
• Unit 9: Using Attribution Models and Cross-Device Metrics
• Unit 10: Best Practices for Reporting and Analyzing Google AdWords Metrics
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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