Professional Certificate in Google AdWords Metrics

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The Professional Certificate in Google AdWords Metrics is a comprehensive course that provides learners with the essential skills needed to excel in digital marketing. This program focuses on the measurement and analysis of Google AdWords campaigns, a critical aspect of digital advertising that is in high industry demand.

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About this course

Throughout the course, learners will explore key metrics, such as click-through rates, conversion rates, and cost-per-click, and will gain hands-on experience in using Google AdWords to create and manage effective ad campaigns. By the end of the program, learners will have a solid understanding of how to optimize their ad campaigns to drive results and improve ROI. This certificate course is perfect for professionals looking to advance their careers in digital marketing, as well as for small business owners who want to improve their online advertising efforts. With a focus on practical skills and hands-on experience, this program is an excellent way to demonstrate expertise in Google AdWords and take your career to the next level.

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Course details

Unit 1: Introduction to Google AdWords Metrics
Unit 2: Understanding Keyword Metrics in Google AdWords
Unit 3: Analyzing AdWords Account Structure and Performance Metrics
Unit 4: Optimizing AdWords Campaigns using Quality Score Metrics
Unit 5: Maximizing ROI with Conversion Tracking and Metrics
Unit 6: Utilizing Click-Through Rate (CTR) and Cost-Per-Click (CPC) Metrics
Unit 7: Improving Ad Relevance with Search Term Report and Metrics
Unit 8: Leveraging Geographic and Demographic Metrics in AdWords
Unit 9: Using Attribution Models and Cross-Device Metrics
Unit 10: Best Practices for Reporting and Analyzing Google AdWords Metrics

Career path

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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PROFESSIONAL CERTIFICATE IN GOOGLE ADWORDS METRICS
is awarded to
Learner Name
who has completed a programme at
StudyFinance | London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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