Postgraduate Certificate in Google AdWords Analytics
-- viewing nowThe Postgraduate Certificate in Google AdWords Analytics is a comprehensive course designed to provide digital marketing professionals with advanced skills in Google AdWords analytics. The course covers key topics such as data analysis, PPC campaign management, and conversion tracking, among others.
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Course details
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Unit 1: Introduction to Google AdWords Analytics
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Unit 2: Setting Up and Navigating Google AdWords
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Unit 3: Keyword Research and Ad Group Creation
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Unit 4: Creating and Optimizing Text Ads
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Unit 5: Understanding AdWords Bid Strategies
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Unit 6: Analyzing AdWords Performance Metrics
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Unit 7: Conversion Tracking and Reporting
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Unit 8: Advanced AdWords Features and Best Practices
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Unit 9: Google Analytics Integration
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Unit 10: Advanced Google Analytics Techniques for AdWords
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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