Professional Certificate in Attribution Modeling for Google Ads

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The Professional Certificate in Attribution Modeling for Google Ads is a comprehensive course that equips learners with critical skills in data analysis and digital marketing. This certificate course is essential in today's data-driven world, where understanding customer behavior and attributing value to marketing efforts is crucial for business success.

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About this course

The course covers various attribution models, including linear, time decay, position-based, and data-driven models, enabling learners to make informed decisions about their marketing strategies. Learners will also gain hands-on experience with Google's Attribution and Analytics platforms, making them highly sought after in the industry. By completing this course, learners will be able to demonstrate their expertise in attribution modeling and Google Ads, giving them a competitive edge in the job market. This certificate course is an excellent opportunity for marketing professionals, analysts, and business owners to advance their careers and stay ahead of the curve in digital marketing.

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Course details

Unit 1: Introduction to Attribution Modeling for Google Ads
Unit 2: Understanding Attribution Models
Unit 3: Google Ads Attribution Model Options
Unit 4: Setting up Attribution Modeling in Google Ads
Unit 5: Data-Driven Attribution: Advantages and Implementation
Unit 6: Analyzing Attribution Reports in Google Ads
Unit 7: Cross-Device Attribution in Google Ads
Unit 8: Attribution Modeling Best Practices for Google Ads
Unit 9: Integrating Attribution Modeling with Google Analytics
Unit 10: Real-World Attribution Modeling Scenarios in Google Ads

Career path

The **Professional Certificate in Attribution Modeling for Google Ads** is a valuable certification for digital marketing professionals aiming to excel in their field. With the increasing demand for skilled specialists, it's essential to understand the current job market trends, salary ranges, and skill demand. Here's a breakdown of the most relevant roles in the industry, accompanied by a 3D pie chart showcasing their popularity. 1. **Digital Marketing Specialist**: These professionals handle various aspects of a company's online presence, including SEO, SEM, and social media. The average salary in the UK is around £35,000 per year. 2. **PPC Analyst**: Focusing on pay-per-click campaigns, these experts manage Google Ads and other platforms to drive targeted traffic. They earn an average of £28,000 annually in the UK. 3. **SEM Strategist**: Search Engine Marketing strategists create and optimise campaigns to improve online visibility and generate leads. They can expect an average salary of £33,000 in the UK. 4. **Google Ads Expert**: As the title suggests, these professionals specialise in Google Ads, managing and optimising campaigns to maximise return on investment. They earn an average of £30,000 in the UK. 5. **Attribution Modeling Specialist**: This role involves analysing and optimising marketing channels and campaigns, using data-driven attribution models. While less common, these specialists can earn around £35,000 annually in the UK. This 3D pie chart, visualised using Google Charts, provides a clear picture of the most sought-after roles in the industry and their respective popularity. The chart is fully responsive, adapting to various screen sizes, making it an engaging and informative addition to this section.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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PROFESSIONAL CERTIFICATE IN ATTRIBUTION MODELING FOR GOOGLE ADS
is awarded to
Learner Name
who has completed a programme at
StudyFinance | London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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