Career Advancement Programme in Pinterest for Educational Institutions
-- viewing nowThe Career Advancement Programme in Pinterest for Educational Institutions certificate course is a comprehensive course designed to help learners excel in using Pinterest for educational marketing and communication. This program highlights the importance of Pinterest in today's digital landscape, with over 400 million monthly active users, and how educational institutions can leverage this platform to connect with students, parents, and alumni.
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Course details
• Pinterest Account Setup: Creating a business account, optimizing profile and board setup, understanding Pinterest terminology.
• Pinterest Content Strategy: Understanding audience, creating a content plan, developing a style guide, using keywords and hashtags.
• Visual Content Creation: Designing pins, using branding elements, creating infographics, optimizing image size and quality.
• Pin Description and SEO: Writing effective descriptions, using keywords, increasing discoverability, using rich pins.
• Scheduling and Analytics: Using Pinterest analytics, scheduling pins, monitoring performance, adjusting strategy.
• Collaboration and Engagement: Collaborating with other institutions, engaging with followers, responding to comments, joining group boards.
• Promoted Pins and Advertising: Setting up and managing campaigns, targeting options, budgeting, measuring success.
• Integrating Pinterest with Other Platforms: Linking to and from other social media, embedding pins on websites, using Pinterest for email marketing.
• Legal and Ethical Considerations: Understanding copyright laws, obtaining permissions, avoiding plagiarism, protecting privacy.
Note: The above list of units is not exhaustive and can be modified or expanded based on the specific needs of the educational institution and the target audience.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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