Certified Specialist Programme in Ad Performance Tracking Techniques
-- viewing nowThe Certified Specialist Programme in Ad Performance Tracking Techniques is a comprehensive certificate course that equips learners with essential skills in ad performance tracking. This program emphasizes the importance of data-driven decision-making in digital marketing and provides learners with the knowledge and tools to measure and optimize ad performance effectively.
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Course details
• Introduction to Ad Performance Tracking: Understanding the basics of ad performance tracking, its importance, and benefits. • Key Metrics in Ad Performance Tracking: Learn about primary and secondary metrics, such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). • Setting Up Ad Performance Tracking: Techniques for setting up ad performance tracking using popular platforms like Google Analytics, Facebook Ads Manager, and Twitter Ads. • Cross-Device and Cross-Platform Tracking: Strategies for tracking user interactions and conversions across multiple devices and platforms. • Data Analysis and Reporting: Techniques for interpreting and presenting ad performance data in easy-to-understand reports. • Privacy and Data Security: Understanding privacy laws and best practices for protecting user data. • A/B Testing and Optimization: Techniques for conducting A/B tests and optimizing ad performance based on test results. • Advanced Tracking Techniques: Explore advanced tracking features, such as tracking offline conversions, using UTM parameters, and implementing server-side tracking.
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Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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